Triple Pundit: Energy Storage is Coming Home

TeslaBatteryWhen Tesla Motors CEO Elon Musk tweeted earlier in April that the automaker would soon release a power storage product, the Internet went into a flurry of speculation.

Energy storage is becoming a wild card option that must be on the radar of  ESCOs (Energy Service Companies), utilities, commercial property managers, and residential customers. When Tesla’s Elon Musk announced the Tesla PowerWall options that are on slated to become available this Fall, a new vision of what renewable energy generation, storage, security, economics, and management might be like in the coming decades began to unfold.

The benefits of energy storage are many for those that learn how to market, buy, sell, and install it. That is, assuming that the host of federal, state, and utility policy issues stay relatively supportive or, at least, non-threatening. One thing is for sure. Battery manufacturers like Tesla, Panasonic, and Enphase will not only ramp up market supply (dropping production costs) but they will begin to strike up partner package offers to entice customers to buy. Not only will Tesla co-market with their sister company, SolarCity, but they are already planning a DC coupled solution linking their Powerwall with SolarEdge inverters.

Max Bloom, a Renewable Energy Marketing Communications Director in the San Francisco Bay Area posted an article on Triple Pundit that sheds more light on the current state of the market for this rapidly evolving paradigm. Titled “Energy Storage is Coming Home” he cited a recent GTM research report that predicts “behind-the-meter storage (residential, commercial, education, military or nonprofit) will account for 45 percent of the (electricity storage) market by 2019.”


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